TFI - Bike Week 2022

ECD: Des Creedon

Senior Art Director: Mikey Ryan

Senior Copywriter: Martin Corcoran

Paper Artist: Helen Musselwhite

Animation: Mark Murray

Account Director: Aoife McCarthy

Account Manager: Katie Corscadden

Retoucher: David Picquenot 

SFX: Mutiny

Digital: Daniel Coss

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Bike Week is about encouraging people, of all levels, to cycle. Whether you are an experienced mountain biker, a casual commuter or even a first timer, Bike Week is for you. As we are talking to a wide audience we needed a visual device that could work for every level. The bicycle gears, the driving force of every bike, became a perfect solution to house a world of multiple cyclists along their cycling journey. 

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Teaming up with Illustrator Helen Musselwhite we created a beautiful paper craft representation of our bicycle gears and cyclists. All hand crafted and and shot in camera.